Twitter 101: Everything You Need to Know about Twitter Marketing

Summary

This concise book is a crash course in using Twitter for branding, business and sales objectives. No previous knowledge is needed to understand and apply the advice provided by the author. For example, one section even explains how to set up an account to sign up for Twitter.

The concepts are oriented to entrepreneurs and social media marketers who want to benefit from Twitter for their business or brands. The tips and techniques that Lauren Dugan shares are low-cost and actionable but at the same time designed for maximum impact.

As an introduction to assert that Twitter works, Dugan presents three case studies of businesses that used Twitter successfully: Mozy, Kogi Korean BBQ and Zappos.com.

Examples of tips offered in this book include:

  • Choosing the right username.
  • Uploading an appropriate profile picture to represent a brand such as a headshot when the account is run by a single person or a logo when tweeting on behalf of a company.
  • Writing an impactful bio.
  • Following the right accounts rather than thousands of random accounts.
  • Do not tweet too often or too close together, but tweet often enough. In other words, find the right balance.
  • Tweet with focus.
  • Engage with followers.
  • Establish clear goals for using Twitter and monitor success.
  • Schedule tweets so that they have the most impact.
  • Use Twitter for customer service.
  • Use some tools available for Twitter management and optimization.

This book is a 101 crach course to teach how to use Twitter as an effective marketing channel.

J: Just citing the book - M: My conversion from theory to practice (3) - CR: Created - LU: Last Updated. (YYYY-MM-DD HH:MM:SS GMT).

J:

"Note Your username is one of the two most important pieces of identification on Twitter, along with your profile picture. It will accompany every tweet you send and is used by other Twitter users to talk to you.

Give your username some thought rather than settling on one that you come up with in the spur of the moment. You can choose almost anything as your username, but I recommend using your company name, a brand or product name, or your personal name.

Your username can be changed, but changing it may confuse followers who are used to referring to you by your old username—so try to choose a good one off the bat!"

M:

Since "jaimemontoya" was already taken, "jaimemontoyacom" was a good alternative because it suggests "jaimemontoya.com", my website. CR: 2018-12-30 01:50:00 LU: 2018-12-30 01:50:00 Permalink: https://twitter.com/jaimemontoyacom/status/1079193844686774273

J:

"Selling too hard. Nobody likes to listen to a sales pitch for hours on end, so why would someone follow you on Twitter if that’s all you tweet? Being too sales-y is a big turnoff for most Twitter users. When you tweet, ask yourself whether what you’re sending out there offers value to your followers."

M:

My website used to be my résumé and that was it. I added a books section that provides content to share with people so that my visitors do not feel that all they can find in my website is a résumé or self-promotion. CR: 2018-12-14 15:56:09 LU: 2018-12-14 15:56:09 Permalink: https://twitter.com/jaimemontoyacom/status/1077217244466368512

J:

"Why Is It Important to Follow the Right Accounts?

Firstly, who you follow signals to your followers what industry you’re in, what topics you’re interested in and more. It is a representation of your brand’s social connections."

M:

I started to have consistency between what I tweet about and the Twitter accounts that I follow to signal the industry that I am in, my topics of interest and the online community that I like to join. CR: 2019-01-11 18:07:01 LU: 2019-01-11 18:07:01 Permalink: https://twitter.com/jaimemontoyacom/status/1083788227302047744

I want to hear from you!

Have you read this book? What is your experience applying to your life what you have learned from it? Would you recommend this book? What do you think about my conversions from theory to practice that I am sharing here? Any ideas about things that I should apply to my life from the lessons found in this book? Please share your comments at the end of this page. This site is boring without your participation!

Top